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Agnitio's Leading Pull Marketing Software Suite Chosen by Allergan Inc. (AGN)

4/25/2013 10:40:51 AM

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COPENHAGEN, Denmark, April 25, 2013 — /PRNewswire/ --

Roll-out of Agnitio's software and services with Allergan

Agnitio, the pharmaceutical industry's pull marketing leader, is seeing a significant increase in the roll-out of its closed loop marketing software suite and services to major global healthcare companies.

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Agnitio has recently deployed its software suite at Allergan, with plans to integrate it with the company's existing CRM solution. In doing so, Agnitio has given Allergan's reps a seamless mobile solution with pull marketing capabilities, providing a single tool to enable highly engaging interactions with customers and invaluable marketing insights.

"Agnitio offers a solution via a single flexible system so Allergan can manage digital content deployment, collect data on material usage to support the drive of marketing excellence and integrate with our CRM system. This scalable technology has allowed Allergan to achieve our initial goals across multiple countries in a short period of time," says Gary Duncan, Head Of Digital Marketing EMEA at Allergan.

"Our software suite and products are ideally suited to the needs of large, multi-national pharmaceutical companies who want to treat their customers as individuals, providing them with the information and services they are actually looking for," says Eyal Steinitz, Chief Operating Officer of Agnitio. "Our offerings are flexible and their ability to integrate with existing CRM provisions means that reps can use the same front-end tools to interact with the systems they are used to."

As well as pharmaceutical companies being able to deploy the Agnitio offering, many of their creative, marketing and advertising consultancies will be familiar with it, following a 50% increase in the number of agency licences granted globally in recent months. Popular for its speed, flexibility and ease of use, the software is based on HTML5, making it excellent for localising content while negating the need and desire to produce numerous independent Apps, leading to unrelated content that is costly and difficult to control.

With regional hubs in the United States, Latin America and China, Agnitio works for major pharmaceutical firms to help generate effective relationships with healthcare professionals via its platform. Through understanding doctors' individual needs and interests, highly relevant and precisely targeted information and services can be provided quickly and easily.

About Agnitio

Agnitio helps pharmaceutical and medical device companies generate effective relationships with medical professionals through its leading pull marketing software and services. Already implemented in more than 45 countries and 25 languages, it is used by major pharmaceutical and medical device companies including: Allergan, GSK, MSD, Novartis, Roche, Bayer and Takeda.

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