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ACUVUE Brand Contact Lenses Launches the 2012 ACUVUE(R) 1-DAY Contest With Demi Lovato, Joe Jonas, Tyler Blackburn, Meaghan Martin, and Allyson Felix



4/19/2012 11:54:18 AM

TORONTO--(Marketwire - April 19, 2012) - Johnson & Johnson Vision Care Inc., and the makers of ACUVUE® Brand Contact Lenses, today revealed the 2012 celebrity ensemble for this year's "ACUVUE® 1-DAY Contest." The roster of celebrity mentors includes inspirational pop star Demi Lovato, musician Joe Jonas, breakout television star Tyler Blackburn, actress Meaghan Martin and world champion sprinter Allyson Felix. The contest, now in its second year, will give five winners the chance to meet and be mentored for a day by one of the five teen icons.

The five lucky winners will also receive a second trip to Los Angeles to attend a teen event, and a one-year supply of 1-DAY ACUVUE® MOIST® Brand Contact Lenses.*

To enter, now through June 7, 2012, contestants should go to the ACUVUE® Brand channel on YouTube, www.youtube.com/acuvue, and upload a thirty (30) to sixty (60) second video showcasing what they hope to achieve one day, how they find the confidence to pursue their dreams and why they should be chosen for this once-in-a-lifetime mentorship opportunity (**see rules). For inspiration, the YouTube page will feature last year's contest winners' own 1-DAY stories and videos.

Contestants also will be able to view other entries and vote for their favorite to win one of five First Prizes -- $1,000 each to put towards their dream of what they will do 1-DAY.

In addition to contest entry and voting, the ACUVUE® Brand celebrity mentors' own 1-DAY stories will be on youtube.com/acuvue. These stories highlight how they found the focus and confidence to bring their dreams to life, and represent common themes in young persons' lives:

Find Your Focus:
"I'm really excited to have the opportunity to be a celebrity mentor this year," says singer Demi Lovato. "Empowering teens to reach for their dreams is important to me because having big goals will keep you focused and on the right path. In the face of challenges or pressure, having the motivation to achieve something great gives you a purpose."

Know Anything is Possible:
"No dream is too small," says celebrity mentor Joe Jonas. "You have to believe in yourself first and know that anything is possible. When you're young, it's a time to explore your dreams and find a way to make them a reality."

Be True to Yourself:
"I've been lucky to have a lot of support in my life from family and friends, but as an actor there's always pressure about what you look like and what you do, which can be a challenge," says celebrity mentor Tyler Blackburn. "As a mentor, I want to be able to share that throughout your journey, it's about really knowing who you are. Surround yourself with people who truly like you for you and don't compromise yourself for anyone."

Hard Work Pays Off:
"Last year I was a mentor to a fellow runner," says celebrity mentor Allyson Felix, "and I was excited to share the ups and downs of my journey with him so that he would understand how hard work pays off. He taught me a lesson as well; every up and down gives you an opportunity to improve, every grueling practice a chance to overcome. It was amazing how we both inspired each other to be better."

Confidence Comes From Within:
"Growing up in the front of the camera, I learned firsthand that confidence is found within," says celebrity mentor Meaghan Martin. "With all the successes and challenges that come with growing up, I'm inspired by all these teens out there that have such unique, wonderful dreams. I'm excited to share a message of confidence, reminding them that it is what's inside that will drive them to succeed."

*Awarded in the form of a $460.00 Visa Gift Card, which can be used toward ACUVUE® Brand Contact Lenses. Gift Cards are subject to the terms, conditions and restrictions as printed on the card and/or as specified by Visa.

**NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 12:00:01 a.m. ET April 10, 2012, ends 11:59:59 p.m. ET June 7, 2012. Contest will be divided into 5 separate Entry Periods. Submissions will be divided by eligibility Categories. Not all eligibility Categories will be eligible for all Entry Periods. See Official Rules for entry dates and eligibility categories by Entry Period. Open to legal residents of 50 U.S. & DC & Canada (excl. Quebec), between 13 & 21 years of age. Subject to Official Rules found online at www.YouTube.com/Acuvue. Void in Quebec and where prohibited.

ACUVUE®, 1-DAY ACUVUE® MOIST® and SEE WHAT COULD BE® are trademarks of Johnson & Johnson Vision Care Inc. © Johnson & Johnson Vision Care Inc, 2012.


For further information, contact:
Gary Esterow
Johnson & Johnson Vision Care Inc.
(904) 629-6232
Email Contact

Jennifer McEachern / Kerry Curran
Rpr Marketing Communications
(212) 317-1462
Email Contact
Email Contact


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