FARMINGTON, CT--(Marketwire - May 10, 2011) -
Acsys Interactive introduces new release, the 1st Annual Crowdsourced Survey on Emerging Marketing
. Acsys asked Hospital Marketers around the country what emerging marketing topics they wanted to hear about from their colleagues. Over one hundred peer questions were collected, synthesized and presented to industry thought leaders. From a variety of hospitals and healthcare systems, including many of the nation's most renowned organizations, more than one hundred respondents completed the survey. Today, Acsys is releasing the findings of this research in their "Insights In Action" publication.
By 2013, hospital marketers predict that traditional and digital marketing channels will flip-flop in terms of importance. This long-awaited, but fast-moving shift is the result of a confluence of trends:
1. The rapid proliferation of digital channels, such as social, video and mobile, in hospital marketing.
2. Increased demand for marketers to step outside of their traditional role and improve the customer experience on other platforms, including those that have long-languished, such as the intranet and patient portal.
3. A desire for increased marketing productivity, including the use of integrated marketing and more meaningful, business results focused measurement.
More than half of all respondents expect to significantly increase resources in web video and social media. "One thing that stood out to us was how much traction video seems to have as an emerging tactic thanks to the tangible benefits and ROI that it delivers for organizations," relates Mike Stutman, SVP, Strategy & Innovation at Acsys Interactive. Survey respondents also said they expect to invest more in SEO, paid search websites, mobile, patient portals, physician portals and web content. "Instead of just providing data, we're providing some real insights, thinking, implications and actions items for marketers to take with their organization and even with their personal career," adds Stutman.
Acsys Interactive is not only proud to be at the forefront of Hospital Marketing, but also to be able to provide actionable contributions for all of their colleagues. Insights In Action is available at no cost for US Hospital Marketers. Visit http://bit.ly/h76VQ1 to see the complete survey report including dataset.
Acsys Interactive is an award-winning, full-service interactive agency focused on delivering quantifiable results for clients. Services include strategy, branding, design, digital marketing, software development and hosting. Acsys delivers technology agnostic Web 2.0 solutions via rich media, social media, intranet, extranet, ecommerce, portal and mobile delivery. Its 15 years of experience spans across consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries. Healthcare clients include Yale-New Haven Hospital, Dana-Farber, St John Providence Health System, Atlantic Health System, Stamford Hospital, and Sentara Healthcare. Acsys is headquartered in Farmington, CT with offices in New York City and Boston.