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Abbott Laboratories (ABT) Introduces Nutrition for Active Kids - Kidz ZonePerfect® Nutrition Bars


3/6/2013 9:00:57 AM

ABBOTT PARK, Ill., March 5, 2013 /PRNewswire/ -- Abbott's (NYSE: ABT) ZonePerfect brand today introduces a new line of nutrition bars for active kids, Kidz ZonePerfect. Built directly with the help of parents and their children, Kidz ZonePerfect features five grams of protein, 23 vitamins and minerals and three grams of fiber, providing a nutritious snack option that meets kids' selective tastes.

Nutrition Bars Inspired by Kids

In a build-a-bar development workshop, the ZonePerfect brand brought together a group of children ages 4 to 10 years to design their dream nutrition bar. The kids were given a wide array of ingredients from dried fruits to chocolate chips, to protein sources and grains and asked to build bars to be judged by their peers. With those ideas, Kidz ZonePerfect was born. The result? Three delicious nutrition bars inspired by kids.

Kidz ZonePerfect is available in Peanut Butter Chocolate Chip and Caramel Crunch - both a direct result of the bar development workshops - as well as Yellow Cupcake.

News Facts:

  • Kidz ZonePerfect combines the right mix of protein, nutritious ingredients and tasty flavors to please parents and fuel active kids
  • Available in Peanut Butter Chocolate Chip, Caramel Crunch and Yellow Cupcake, Kidz ZonePerfect bars feature 23 vitamins and minerals, five grams of protein and three grams of fiber
  • Kidz ZonePerfect is available in Target stores nationwide. In April, Kidz ZonePerfect will be available in the nutrition aisle nationwide in grocery stores, drug stores and mass merchandisers and are sold in packs of five. They can also be ordered online at www.AbbottStore.com

Commentary on Kidz ZonePerfect:

From Tobe Cohen, division vice president and general manager, Performance Nutrition, Abbott:

Over the years, the ZonePerfect brand has focused on making great-tasting nutrition bars to fuel busy, active adult lifestyles. To get the right inspiration for our new children's line, we knew we needed to get out of the kitchen and into the minds of kids. Simply put, we had to bring our big kids together with little kids. The result was brilliant: three nutritious Kidz ZonePerfect bars in fun, youth-inspired flavors.

About ZonePerfect®

The ZonePerfect brand provides nutrition for busy people who do not sacrifice great taste. ZonePerfect Nutrition Bars have the protein, essential nutrition, and delicious flavors you crave to keep you going throughout the day. Visit www.zoneperfect.com or www.facebook.com/zoneperfect.

About Abbott Nutrition

For more than 85 years, Abbott's nutrition division has been developing and marketing science-based nutritional products to support the growth, health and wellness of people of all ages. Internationally recognized brands include the Similac® brand of infant formulas; the Gain® brand of growing-up milks; the PediaSure® brand of complete and balanced nutrition for children; the Ensure® brand of complete and balanced nutrition for adults; and Glucerna® brand of nutrition shakes and bars for people with diabetes.

Abbott Nutrition also offers EAS® specialized products to meet the unique nutritional needs of athletes, as well as ZonePerfect® nutrition bars for busy, active lifestyles.

More information about Abbott Nutrition's products is available at www.AbbottNutrition.com.

About Abbott

Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 70,000 people.

Visit Abbott at www.abbott.com and connect with us on Twitter at @AbbottNews.

Abbott's news releases and other information are available on the company's website at www.abbott.com.

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