A Kick In The Career: What Do You Do When You're Branded?

Fast Company -- How the future of your career depends on thinking of yourself as a product. The only sensible thing to do when one is about to kick off a career column is to Google the word "career." Let's face it, we live in a world where if you don't do a little Googling before you put pen to paper (or keyboard to cyberspace) then you're entering the game without a competitive edge. And speaking of the aforementioned edge, one of the notions that recurred during all that Googlizing was the idea that products and corporations are not the only entities that are well-served by building a brand; in fact, it seems that each and every one of us should be building, reinforcing and otherwise enhancing our very own personal brands, too. In other words, if nobody in the boardroom has your custom-designed logo tattooed onto his or her forehead, you need to reevaluate your marketing strategy. Please click on link below to read full story from Fast Company.