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Cornerstone BioPharma, Inc. Names Agencies Of Record



10/19/2005 5:12:54 PM

CARY, N.C., March 2 /PRNewswire/ -- Cornerstone BioPharma, Inc., the Triangle-based specialty pharmaceutical company currently focused on the development and commercialization of niche prescription medications in the pain, anti-infective, and respiratory markets, announced today that it has signed agreements with three leading communications agencies to develop and implement a full range of marketing, communications and public relations programs.

Parsippany, New Jersey based Natrel Communications has been named agency of record for two Cornerstone BioPharma products, AlleRx(TM), an oral agent indicated for the temporary relief of allergy rhinitis, vasomotor rhinitis, sinusitis, and the common cold, and an as-yet-to-be-named product for pressure sore treatment.

Adair-Greene Healthcare Communications, a division of McCann Erickson WorldGroup based in Atlanta, will be the agency of record for the launch of a new pain medication that will be available only by prescription. Adair-Greene will handle all the strategic marketing, advertising, collateral materials, and media buying for the brand.

919 Marketing Company, a North Carolina based marketing consulting and public relations firm, has been named as the public relations agency for Cornerstone BioPharma. 919 will develop strategic PR programs for the company, its products and its executive staff.

"We are very excited to have three outstanding agencies join Cornerstone," said Craig Collard, CEO of Cornerstone BioPharma, Inc. "Each agency brings a different strength to the table. We are confident about the future of our organization, especially with these outstanding agencies on our team."

ABOUT CORNERSTONE BIOPHARMA, INC.

Cornerstone BioPharma, Inc., located next to North Carolina's Research Triangle Park, is an emerging specialty pharmaceutical company that is currently focused on the development and commercialization of niche prescription medications in the pain, anti-infective, and respiratory markets. The privately held company owns the rights to a pain product line, three respiratory product lines, and co-promotes the Suprax(R) antibiotic. Cornerstone is actively engaged in the licensing of additional prescription products in niche markets through acquisitions and strategic partnerships.

ABOUT NATREL COMMUNICATIONS

Natrel Communications is an innovative healthcare communications agency that fuses strategic thinking with creative energy to provide dynamic healthcare professional promotions, direct-to-consumer communications, sales force education and incentive programs, managed care communications, and business-to-business communications.

ABOUT ADAIR-GREENE

Based in Atlanta, GA, Adair-Greene, Inc. is one of the fastest growing healthcare agencies in the U.S. Its roster of healthcare clients includes Arthrocare, Axcan Pharma, Bone Care International, Boston Scientific, Cumberland Pharmaceuticals, Genzyme, Hoya Vision Care, King Pharmaceuticals, Pfizer CentreSource, Scios and Schwarz Pharma. A division of McCann Erickson Worldgroup, Adair-Greene is located at 1575 Northside Drive NW, Atlanta, GA 30318. Tel: (404) 351-8424; fax: (404) 351-4865. Website: http://www.adairgreene.com/ .

ABOUT 919 MARKETING

919 Marketing is a hybrid business consulting/marketing communications firm, located just minutes from North Carolina's Research Triangle Park and the capital city of Raleigh. The 919 team of seasoned, senior-level consultants develop winning business strategies and provide the marketing horsepower required to produce clear, measurable and recognizable results for a roster of life sciences companies. For more information on 919 Marketing, please call 919.557.7890 or visit http://www.919marketing.com/ .

Cornerstone BioPharma, Inc.

CONTACT: Kim Knoblauch of 919 Marketing, +1-919-557-7890, orkknoblauch@919marketing.com , for Cornerstone BioPharma, Inc.


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