MADISON, N.J., July 11 /PRNewswire-FirstCall/ -- Wyeth announced today that it has launched a public education program to reinforce the importance of talking to a doctor or other health care professionals at menopause. The company has undertaken this educational initiative in response to market research that suggests nearly a 30 percent drop in the number of women who have visited their doctors due to menopausal issues in the past three years. The campaign, featuring actress Cheryl Ladd, is a multifaceted effort that includes network and cable advertising and a new online resource, http://www.TalkingToYourDoctor.com, where women can receive more information about health at menopause and beyond.
Dr. Anita Nelson, Professor of Obstetrics and Gynecology at the David Geffen School of Medicine at UCLA, supports the need for this type of consumer education for menopausal women. "There is so much new information on menopausal health that has been learned in recent years," says Dr. Nelson. "Menopause is an important milestone in a woman's life and a good time to address everything from menopausal symptoms to bone loss, exercise and nutrition. So I see a need for a campaign like this that helps motivate my patients to start and maintain a dialogue about their health."
In the 30-second television spots, Ladd reinforces the role doctors and other health care professionals play in counseling menopausal women by stating, "Today, your doctor has more information than ever. Together, you can make decisions that are right for you." Ladd also encourages women to "get the facts" by talking to their doctors or other health care professionals. Ladd is drawing upon her personal experience with menopause and the important role her physician played in educating her about her symptoms and creating a health care approach that works for her.
"The reason for this initiative is to remind women that menopause may be a good time to talk to their health care professionals about overall health issues," says Dr. Ginger Constantine, Vice President, Women's Health Care, Wyeth Pharmaceuticals. "The campaign also provides tools to help initiate those discussions."
In addition to the nationwide campaign, Wyeth will provide a consumer Web site, http://www.TalkingToYourDoctor.com, with additional menopausal health information. On the Web site, women will find:
* General tips on how to talk to a doctor about menopause
* A Symptom Assessor -- a tool to track menopausal symptoms, their
frequency, severity, and possible impact on daily life
* Information on postmenopausal osteoporosis and increased risks for
other health conditions
It is estimated that nearly 40 million U.S. women are of menopausal age. Women at menopause may experience symptoms, such as hot flashes and night sweats, but these recognizable symptoms may also be accompanied by less obvious changes, such as postmenopausal osteoporosis. In fact, up to 20 percent of a woman's expected lifetime bone loss can occur in the years immediately following menopause. Working in partnership with a doctor or other health care professionals, women can ensure that they are monitoring their risk factors, having early screening tests and making appropriate health decisions.
Wyeth Pharmaceuticals, a division of Wyeth , has leading products in the areas of women's health care, cardiovascular disease, central nervous system, inflammation, transplantation, hemophilia, oncology, vaccines and nutritional products. Wyeth is one of the world's largest research-driven pharmaceutical and health care products companies. It is a leader in the discovery, development, manufacturing, and marketing of pharmaceuticals, vaccines, biotechnology products and nonprescription medicines that improve the quality of life for people worldwide. The Company's major divisions include Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health.