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Lexicor Medical Technologies, Inc. Hires Henderson Advertising To Support National Introduction Of New Technologies

10/19/2005 5:13:15 PM

GREENVILLE, S.C., April 11 /PRNewswire/ -- Lexicor Medical Technology, Inc., headquartered in Augusta, Ga., has hired Henderson Advertising to help launch a series of new technological advances in mental health assessment. Henderson will provide full strategic planning, public relations counsel and support, direct mail, marketing collateral, sales support, research and web development for Lexicor.

"We needed an agency that could help us communicate exciting news to national audiences through several different channels," said Roger Smith, President and CEO at Lexicor. "We chose Henderson based on the agency's outstanding track record in using multiple communication disciplines to get audiences excited about new technology. In addition, we looked at the company's past successes in both healthcare and in introducing new products and technologies."

In the coming months, Henderson will support the introduction of several new offerings from Lexicor based on digital electroencephalogram (EEG) technology -- beginning with the NeuroLex Indicator Report Service(SM) for the assessment of Attention Deficit Hyperactivity Disorder (ADHD).

"Lexicor is on the verge of several major announcements for the medical community," Henderson President Ralph Callahan said. "We are excited to help them tell the world about these advances."

Henderson has supported the launch of many of today's well-known brands and has worked with multiple health care companies in all aspects of marketing communication. The agency has won multiple awards on behalf of healthcare clients based on past campaigns -- including several "Globals" health care awards in 2004.

About Henderson Advertising

Henderson Advertising is a full-service advertising agency based in Greenville, S.C., with a rich heritage of building national brands. Henderson was the first agency outside of Chicago or New York -- and the only agency in the South -- to win Agency of the Year from Advertising Age. Henderson Advertising offers truly integrated communications through Henderson Public Relations, H-drive Interactive, Henderson Direct and Henderson Event Management.

About Lexicor

For more than 13 years, Lexicor has been the leader in the field of digital EEG data collection, management and analysis. Lexicor is the first company to offer global access to a proprietary neuro-assessment reporting service -- the NeuroLex Indicator Report Service(SM). For more information, contact Lexicor at 888-LEXICOR or visit

Henderson Advertising

CONTACT: Mike Crisp of Henderson Advertising, +1-864-298-1430,

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