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Advanced Bionics Goes Mobile With NoInk Communications, Ltd.'s Sales Force Automation Tool

10/19/2005 5:11:54 PM

INDIANAPOLIS, Oct. 25 /PRNewswire/ -- NoInk Communications, a leading provider of integrated handheld and Web-based technology for the medical device industry, today announced that Advanced Bionics will introduce NoInk's SalesAccelerator(TM) application suite to its sales and management teams. Advanced Bionics, a spinal stimulation system manufacturer, plans to completely eliminate the use of laptops and transition to NoInk's hosted mobile SFA software solution, which will be deployed to field reps via Pocket PCs. Advanced Bionics has also selected NoInk to address its inventory, order management and case management needs.

"NoInk's SalesAccelerator software is an effective tool because it simplifies the way our sales reps relay information from the field. It allows them to record call details in less time, communicate more effectively with physicians and send timely and accurate information to our corporate office," said Jim Surek, vice president of sales for Advanced Bionics. "And by creating more visibility into the sales process, the technology makes it easier for our managers to lead our sales team."

With NoInk's solution, Advanced Bionics will be able to streamline its inventory and order processing systems. Sales reps can submit purchase orders in a timely fashion, saving the company days of tracking down orders from reps via traditional e-mail or phone methods. By streamlining the purchase ordering process, Advanced Bionics can expedite transactions for improved cash flow. With real-time visibility, Advanced Bionics can also track which devices are implanted in patients as well as verify and replenish inventory from the trunk to the surgeon's closet.

"By selecting NoInk's software, Advanced Bionics puts incredible capabilities into the hands of its sales team," said Robert Compton, chief executive officer of NoInk Communications. "With our applications, Advanced Bionics' reps will be able to deliver an unprecedented level of service and responsiveness to their physician customers."

About Advanced Bionics

Advanced Bionics Corporation, headquartered in Valencia, California, is a leading innovator of bionic devices for people with neurological disorders. The privately held company was founded in 1993 after spinning off from MiniMed, Inc., the highly successful pioneer of implantable micro-infusion pumps for the treatment of diabetes. Advanced Bionics is widely recognized as the developer of the most technologically advanced cochlear implant -- the HiResolution(TM) Bionic Ear System for deaf children and adults. The company's FDA-approved Precision(TM) Spinal Cord Stimulation (SCS) System is the first fully rechargeable implantable SCS system, which lasts significantly longer than non-rechargeable devices. The company is also testing the first micro-bionic device, called the bion(R) microstimulator, for the treatment of urinary urge incontinence, chronic headache and other debilitating neurological disorders. For more information about Advanced Bionics, call 800-678-2575 or visit the company's Web site at .

About NoInk Communications

NoInk Communications provides integrated handheld and Web-based sales, marketing and logistics applications for mobile sales professionals. Its sales force automation solutions provide sales reps with the data, tools and support systems they need to enhance knowledge, increase productivity and improve performance in the field. NoInk's applications also increase management's visibility into daily selling activities, improving the sales, marketing and inventory/supply chain functions. NoInk's solutions include sales task automation; inventory and sample management; sales call planning; electronic product literature; competitive product comparisons; interactive presentations; automated order entry; document management; event management; field communications; and new product launch management.

NoInk has become the mobile extension of choice for most industry-leading sales force automation solutions. This includes JD Edwards, SAP, PRMS, Microsoft Outlook/Exchange and custom-developed systems. NoInk also offers customized sales force automation solutions for the medical device and pharmaceutical industries. More information about NoInk Communications is available at or by calling 317-805-3206.

MEDIA CONTACTS For NoInk Communications: For Advanced Bionics: Jenny Vance Douglas Lynch NoInk Communications Advanced Bionics 317-428-4448 661-362-1634

NoInk Communications

CONTACT: Jenny Vance of NoInk Communications, +1-317-428-4448, ; or Douglas Lynch of Advanced Bionics, +1-661-362-1634,

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