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Axis Healthcare Communications Announces The Launch Of NUCLEUS: The Lifecycle Resource Center

10/19/2005 5:11:29 PM

YARDLEY, Pa., May 24 /PRNewswire/ -- AXIS Healthcare Communications LLC, the Lifecycle Services Company, today announced the launch of NUCLEUS, an online lifecycle resource center for the pharmaceutical and biotechnology industries. Developed through a strategic partnership between AXIS Healthcare Communications and Econium, Inc., a leading provider of collaborative and knowledge management solutions, NUCLEUS is a browser-based resource management tool that provides real-time access to core product assets, competitive information, project management, status reporting, and action management to global product development and commercialization teams. NUCLEUS has been developed to help pharmaceutical and biotechnology companies maximize their investments in product commercialization.

"A pharmaceutical product is not just a molecule; it is a vast compendium of clinical and preclinical data, publications, market research, competitive intelligence, key opinion leader information, and more. These pieces of information are the key product assets, and the building blocks, of pharmaceutical brands. We know successful global pharmaceutical companies agree that bridging the gaps between clinical development and marketing teams as early as phase 2 in the drug development process is essential to successful commercialization and maximizing the company's investment in the product lifecycle. NUCLEUS has been designed to do just that," stated Neil Matheson, President and CEO of AXIS.

With NUCLEUS, brand teams enjoy unmatched access to core assets through an intuitive browser-based interface. NUCLEUS is a dynamic suite of tools that helps global product teams keep close tabs on the brand's-and their own competitors'-development. Because of its modular design, NUCLEUS can grow to accommodate a global team's changing needs. The Asset Library holds science, education, training, and promotional assets of all file types. Its intuitive navigation and powerful search features make it easy to locate previously developed assets or those still in draft stage. All assets are stored and accessed by team members in accordance with OIG guidelines. The Publications Module encourages real-time monitoring of publication project status and assets. Supporting studies, messages, calendars, and reports are closely integrated and are complemented by a comprehensive database of journals and meetings. The Strategic Module holds research that supports the commercial plan, including market research reports and competitive intelligence tracking.

The official launch and live demonstration of NUCLEUS will take place during the World Congress on Pharmaceutical Marketing, May 25 to 27, 2004, at the Wyndham Franklin Plaza Hotel in Philadelphia, Pennsylvania. "The focus of the World Congress on Pharmaceutical Marketing this year is 'Achieving superior product and franchise performance pre-launch, launch, and post- launch'. This is the perfect venue for the launch of NUCLEUS, a lifecycle resource center that bridges the knowledge management gap between clinical and marketing teams within global pharmaceutical and biotechnology companies and can be utilized throughout a product's lifecycle, from early-phase clinical development through patent expiration," said Matheson.

Econium, Inc. focuses on helping teams of people communicate more effectively, leveraging a variety of technologies from Microsoft and other solution providers to create custom experiences through information sharing. Capabilities include strategic technical and business process consulting, solution development and design, and deployment and hosting from Econium's New Jersey data center. Some of Econium's solutions include data repositories for presentations, business workflow solutions, document lifecycle management, and digital asset management. Econium focuses on portal strategy and secure instant messaging/virtual meeting technology, including video/audio conferencing. The Econium team includes project managers, architects, and business analysts, along with graphics designers delivering best-of-breed solutions.

AXIS Healthcare Communications LLC, the Lifecycle Services Company, provides a full spectrum of services to support the lifecycle of your product- from phase 2 to patent expiration-at global, regional, and local levels. These services are provided through centers of excellence in strategic consulting, analysis and planning, medical communications, medical education, sales training, and healthcare advertising and promotion, and they can be coordinated through a central account management team if appropriate.

Originally founded by Neil Matheson and Lawrence J. Lesser as ApotheCom Associates LLC in 1999, AXIS Healthcare Communications was established as the parent holding company at the beginning of 2002. AXIS employs more than 250 people worldwide.

Contacts: Neil Matheson CEO AXIS Healthcare Communications LLC Ph: +1 215 550 8302 E-mail: David Avitabile Senior Vice President, Global Strategic Development AXIS Healthcare Communications LLC Ph: +1 215 550 8242 E-mail: Henry Stroczynski Pharma Solutions Director Econium Ph: +1 973 812 9691, ext. 581 E-mail:

AXIS Healthcare Communications LLC

CONTACT: Neil Matheson, CEO, +1-215-550-8302,, or David Avitabile, Senior Vice President,Global Strategic Development, +1-215-550-8242,, both of AXIS Healthcare CommunicationsLLC; or Henry Stroczynski, Pharma Solutions Director, of Econium,+1-973-812-9691, ext. 581, or

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