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Mayne Pharma (AU:FHF) And Bristol-Myers Squibb Company (BMY) Seize Top Honors In National Skill-Building Competition

10/19/2005 5:09:30 PM

MONTREAL, Dec. 11 /PRNewswire/ -- Teams from Mayne Pharma and Bristol- Myers Squibb showed the creative and critical thinking skills needed to win the second-annual Pharmahorizons Case Study Challenge. The winners, in the management and sales streams respectfully, competed against over 30 teams from other major pharmaceutical and biotechnology companies across the country. The Case Study Challenge is a national program to build management and sales and marketing skills in the life sciences sector.

"The annual Case Study Challenge has proven to be an effective and efficient way for busy managers in the pharmaceutical industry to build their problem-solving skills, while at the same time, foster the development of stronger company teams and networks," said Jeff MacLean, President of Lundbeck Canada.

The Pharmahorizons Case Study Challenge (PCSC) was launched last July. Participants worked in teams of three-four or as individuals. The Challenge featured eight business cases, delivered via the Internet, in each of two streams, management and sales. The cases represent real life science industry scenarios designed to increase business acumen in areas such business development, human resources, sales and marketing, pricing and reimbursement and regulatory affairs. A team of industry leaders committed to workforce and professional development helped to guide the Challenge and scored team submissions.

The winning team in the management stream came from Mayne Pharma. It consisted of team-members: Pierre Beaulieu, Pierre d'Amour, Beryl Chan, and Marc Desmarais. The winning team in the sales stream came from Bristol-Myers Squibb and included team-members: Irene Yi, Naida Hyndman, Salman Qaiser, and Diane Staples.

Other company teams that deserve recognition for top scores and well thought out submissions. A team from Abbott Labs came second and a team from Lundbeck Canada came third in the management stream; while a team from Bristol-Myers Squibb scored second and a team from Berlex Canada came third in the sales stream. Participants in the Challenge compete for cash, prizes and industry recognition. The third annual Challenge gets underway in late February 2004.

"To generate greater innovation and productivity, Canada needs more better trained managers in the life sciences," said Ken Lawless, President of the Ottawa Life Sciences Council, home of the country's fastest growing life science cluster. "The Challenge is a valuable and practical way for professionals in this sector to develop their skills. It is exciting to see it grow."

Pharmahorizons is an Internet resource for the pharmaceutical and biotech sectors. The web-site is dedicated to career advancement and workforce development.

For added 2003 Challenge background visit:


CONTACT: Mark Gregory, Vice President, Pharmahorizons, 1-866-472-4948(in Canada), or +1-905-844-8318,

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